Lifestyle brands in Erbil
Segment Company Limited is a shareholder in Arminas, which brings Italian and European furniture, tiles and bathroom brands to the Kurdistan Region of Iraq, and is preparing a fashion retail business.
Homes, interiors and fashion
Alongside contracting and manufacturing, Segment invests in consumer businesses in Erbil. Through Arminas and ARMINAS Casa, clients can furnish a home, office or hotel with furniture, tiles and bathrooms from Italian and European makers.
The ARMINAS Casa showroom in Erbil lets clients see furniture and materials in person, with interior design specialists on hand to help.
Lifestyle portfolio
What our lifestyle businesses cover today.
Industry Coverage
The product areas our lifestyle businesses work in.
Fashion
Furniture
Interior design
Tiles
Bathrooms
Wellness
Distribution
Our brands
Luxury Home Interiors
Classic and contemporary furniture from Italian makers, with an interior design team that helps clients choose style, finishes and layout.
Learn moreLuxury Tiles and Bathrooms
Large-format slabs, porcelain tiles, bathroom furniture, spas and wellness products for homes, offices and public buildings.
Learn moreFashion Retail
A planned selection of premium, mid-range and children's fashion brands for shoppers in Iraq. Coming soon.
Learn moreExplore Partnership Opportunities
Planning a home, office or hotel fit-out in Iraq? Talk to our team or visit arminas-iraq.com.
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